Adidas •container⟶
Adidas · Container
Container it's an incubator of mind-bending artistic experiences that push the boundaries of creativity. A dynamic collaboration between the trailblazing #OriginalsMilano and the avant-garde Collateral Studio, this project is a playground for the latest trends and the most influential figures in the underground scene.
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Here, visitors are not only immersed in awe-inspiring installations and captivating performances but also invited to interact with adidas products in innovative and unexpected ways. The artful integration of adidas merchandise within the creative landscape ensures that every step taken within Container becomes an exploration of style, functionality, and self-expression.
From the latest sneaker releases to cutting-edge sportswear collections, Container provides a unique opportunity to experience adidas products in a dynamic and unconventional setting. It's a testament to the brand's unwavering commitment to craftsmanship, innovation, and cultural relevance.
Credits:
Art Direction: Giovanni Vitale / everythingstudio
Graphics and motions: Muten Factory
Client: Adidas