· MAGAZINE • magazine

Witness the rebirth of, the ultimate digital destination for contemporary creative culture. As the mastermind behind its restyling, I have meticulously crafted a captivating user experience that transcends boundaries and sparks inspiration. is not your ordinary web magazine. It's an immersive portal where art, design, fashion, and innovation collide in a symphony of creativity. With a keen eye for aesthetics and usability, I have revitalized every aspect of the magazine, from its visual identity to its seamless navigation.


Prepare to be mesmerized by striking visuals, bold typography, and innovative layouts that captivate your senses from the moment you enter Each element has been carefully curated to reflect the essence of its content, showcasing the most influential voices and groundbreaking trends in contemporary culture.


But the restyling goes beyond surface-level transformations. I have delved into the user experience, ensuring that every click and scroll becomes an enchanting journey of exploration. Intuitive navigation and interactive features invite you to immerse yourself in articles, galleries, and interviews with a sense of wonder and delight.

The restyling of was not just a visual transformation; it was a data-driven endeavor aimed at enhancing performance and user engagement. Through meticulous analysis and optimization, we achieved remarkable improvements across key performance indicators (KPIs), leading to increased dwell time, scroll depth, and valuable leads.

By leveraging data insights, we strategically redesigned the user experience to maximize engagement and encourage deeper interactions. The result? A remarkable surge in dwell time, with users immersing themselves in the captivating content for longer durations. This increase in engagement is a testament to the effectiveness of the restyling and its ability to captivate and hold the attention of our audience.

Additionally, our focus on scroll depth proved to be a game-changer. By implementing intuitive navigation and captivating visuals, we enticed users to explore further, delving deeper into the magazine's content. This heightened scroll depth not only signifies increased interest but also provides more opportunities for exposure to valuable content and brand messaging.


Art Direction, UX & UI: Giovanni Vitale, Pier Alberto Faggian

Development: LayLabs

Client: Studio

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