UXflOW IS THE PERSONAL PORTFOLIO OF GIOVANNI VITALE AN ART DIRECTOR CURRENTLY WORKING AT AMAZON BRAND INNOVATION LAB

PROJECTS

I am a highly experienced art director with a proven track record of over 10 years in the advertising industry. With a deep passion for visual storytelling, I have successfully crafted and executed numerous campaigns that have left a lasting impact on audiences. Throughout my career, I have worked with a diverse range of clients, consistently delivering exceptional results.

One of my core strengths is my keen eye for detail, which ensures that every aspect of a campaign is meticulously crafted to perfection. I understand the importance of staying current with the latest industry trends and emerging creative techniques. This allows me to bring fresh and innovative ideas to every project, creating captivating visuals that resonate with viewers.

In my current role at Amazon Advertising, I have the privilege of leading ambitious and data-driven concepts. I embrace a design thinking approach, which involves deeply understanding the needs and constraints of the target audience. By combining data insights with creative thinking, I develop customer-centric solutions that are simple, intuitive, and effective.

Collaboration is at the heart of my approach. I believe in working closely with clients and teams to fully comprehend their goals and aspirations. By fostering a collaborative environment, I ensure that every project is approached with a shared vision and a collective commitment to success.

Beyond my technical skills, I bring a strong sense of creativity, adaptability, and professionalism to every project. I am constantly seeking inspiration and pushing the boundaries of what is possible, always striving to deliver work that exceeds expectations.

If you are looking for an art director who can bring fresh perspectives, transform ideas into impactful visuals, and create campaigns that truly engage and resonate with your target audience, I am here to collaborate and bring your vision to life.

Clients:

Microsoft  / Google / HP / Samsung / OPPO / LG / Apple / P&G / Philips / De'Longhi / Dell / Lenovo / American Express / Visa / Mastercard / Nike / Converse

Skills:

► Empathize (Research | Contextual Inquiries | Story Boarding | Personas)
► Define (Information Architecture | Content Strategy | Sitemaps | User Flows)
► Ideate (Sketching | Low Fidelity Wireframes)
► Prototype / Test (Rapid Prototyping | Usability Testing | A/B Testing)
► Visual Design (Style Guides | Branding & Identity | High Fidelity Wireframes)
► Interaction Design

Tools:

► Adobe CC (Photoshop | Illustrator | InDesign | Experience Design)
► InVision, Sketch, Flinto, Principle, Miro, Quip, Salesforce, Quicksight, Figma 
► Front End Code (HTML / CSS)