UXflOW IS THE PERSONAL PORTFOLIO OF GIOVANNI VITALE A UX/UI DESIGNER CURRENTLY BASED IN MILANO
His work combines a background in visual design with technology and design thinking. His approach to design is related to performance and the achievement of measurable goals.
Having worked in ecommerce related areas he is familiar with KPIs, conversion rate analysis and growth hacking strategies.
He currently works in collater.al Studio, a creative studio in Milano, where he enhances the user experience and the overall performance of the magazine.
► Empathize (Research | Contextual Inquiries | Story Boarding | Personas)
► Define (Information Architecture | Content Strategy | Sitemaps | User Flows)
► Ideate (Sketching | Low Fidelity Wireframes)
► Prototype / Test (Rapid Prototyping | Usability Testing | A/B Testing)
► Visual Design (Style Guides | Branding & Identity | High Fidelity Wireframes)
► Interaction Design
► Responsive Web Design
► Adobe CC (Photoshop | Illustrator | InDesign | Experience Design)
► InVision, Zeplin, Abstract, Balsamiq, Sketch, Flinto, Principle, Figma (transitioning from Sketch)
► Front End Code (HTML / CSS)