UXflOW IS THE PERSONAL PORTFOLIO OF GIOVANNI VITALE A VISUAL DESIGNER AND ART DIRECTOR CURRENTLY WORKING AT AMAZON BRAND INNOVATION LAB

His work combines a background in visual design with technology and design thinking. His approach to design is related to performance and the achievement of measurable goals.
Having worked in ecommerce related areas he is familiar with KPIs, conversion rate analysis and growth hacking strategies.

He currently works in Amazon Advertising (Brand Innovation Lab) as part of the Hardlines and Softlines vertical team for the EU market. In his current role he is responsible for delivering ambitious data-driven concepts that translate needs and constraints into simple, intuitive, customer-focused solutions.

Clients:

American Express / P&G / Microsoft / BOSE / Google / Visa / OPPO / Samsung / LG / Mastercard / Philips / De'Longhi / Dell / Lenovo 

Skills:
► Empathize (Research | Contextual Inquiries | Story Boarding | Personas)
► Define (Information Architecture | Content Strategy | Sitemaps | User Flows)
► Ideate (Sketching | Low Fidelity Wireframes)
► Prototype / Test (Rapid Prototyping | Usability Testing | A/B Testing)
► Visual Design (Style Guides | Branding & Identity | High Fidelity Wireframes)
► Interaction Design

Tools:
► Adobe CC (Photoshop | Illustrator | InDesign | Experience Design)
► InVision, Sketch, Flinto, Principle, Miro, Quip, Salesforce, Quicksight, Figma (transitioning from Sketch)
► Front End Code (HTML / CSS)

  available for freelance ₩ØⱤ₭⟶ hello@uxflow.it  Group 3 Created with Sketch.