Lightgram · PRESETS⟶
Lightgram • presets
Lightgram is an online shop for photographers, the main products it sells are digital filters for photographers, actions and presets for Adobe Lightroom.
For this project I developed all the identity from the logo to the style guide and the whole site and user experience.
WEBSITE SKETCHES
DESIGN CHALLENGES:
To create a conversion-oriented page together with an attractive and effective storytelling, despite the large amount of informations.
SOLUTIONS:
The idea was to create a simple, intuitive and captivating navigation by dividing the storytelling into 3 parts in order to use progressive disclosure without overloading the user with too much information.
Using sliding transitions, animation effects and smooth scrolling it was possible to create a minimal navigation giving the feeling of remaining always in the same page.
Finally, effects and animations have been created to lighten the large amount of text present.
ROUGH WIREFRAMES