Nike •Air Max 90

Nike • Air Max 90

This project was created for the 30th anniversary of the Nike Air Max 90. The work involved the creation of an editorial content that would tell the story of the AM90s and the declination of the content into 3 landing pages. The landings were then linked to the launch campaign of Nike Spain's 3 largest retailers.

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WEBSITE SKETCHES

DESIGN CHALLENGE:

To create a conversion-oriented page together with an attractive and effective storytelling, despite the large amount of informations.

SOLUTION:

My idea was to create a simple, intuitive and captivating navigation by dividing the storytelling into 3 parts in order to use progressive disclosure without overloading the user with too much information.

Using sliding transitions, animation effects and smooth scrolling it was possible to create a minimal navigation giving the feeling of remaining always in the same page.

Finally, I added some scrolling animations to create a completely immersive browsing experience.

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LANDING PAGE VARIATIONS

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FINAL SOLUTION

Credits:

Art Direction: Pier Alberto Faggian

UX/UI Design: Giovanni Vitale

Graphics and Motion: Muten Factory

Client: Collater.al Studio

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